If you’re an interior designer trying to “do more marketing” without an actual plan then this is for you. Because posting randomly on Instagram is not a marketing strategy. Boosting a post is not a strategy. And hoping referrals will magically multiply? Also not a strategy. A marketing plan gives your interior design business direction, focus, and consistency. We'll look at: being realistic about how much time you have to spend on marekting, understanding where your marketing

If you’re an interior designer wondering whether lead magnets are actually worth it , here’s the tea: they’re not just worth it—they’re one of the easiest ways to get warm, local, ready-to-hire humans into your world without chasing likes or praying your Reel goes viral. First of all - what is a lead magnet? A lead magnet is a high-value freebie - like a guide, checklist, quiz, or template -that you give in exchange for someone’s email address. It’s designed to attract the ri

Your website is your digital home - except unlike your actual home, you can’t shove the mess into a laundry basket before guests arrive. Visitors see everything the second they walk through the virtual door. Here are 7 things NOT to do.

If you’re a solo interior designer, you already know your work is about far more than pretty spaces. You’re guiding clients through an emotional, often overwhelming process - one that involves trust, big decisions, and a whole lot of money on the line. That’s why customer experience  should be at the heart of your marketing. And the best way to create a seamless, stress-free, and memorable experience? By mapping your customer journey . In this blog, we’ll unpack what that act

Here's some great news: there is actually   only one social media platform you really have to be on  - all the others are "nice to haves." There's so much noise out there about what you should be doing, but the truth is most advice applies to ecommerce, course creators, and influencers. Interior design is special (but you knew that already, right? 😘). The only non-negotiable is Instagram but lets also take a look at Facebook, Pinterest, LinkedIn, YouTube and TikTok to see ho

Look, I get it — you’re busy creating drop-dead gorgeous spaces, not cramming for a Harvard MBA. So don’t worry, you’ve got me. Here I break down the 10 core marketing principles you actually need to know, minus the academic snooze-fest. These babies are the backbone of every solid marketing plan, no matter your industry or niche. But here’s the kicker: most marketing advice out there is as generic as a new estate’s display home. Because we are all about Interior Design busin

Struggling to attract the right interior design clients? This blog breaks down why defining your ideal client—also known as a customer avatar is the secret to more aligned projects, higher-value enquiries, and simpler marketing. Learn how to identify your dream client, what details really matter, and how to apply this clarity across your all your marketing touch points. If you're an interior designer ready to stop marketing to “everyone” and start attracting the right peopl

As a visual-first platform, Instagram is the perfect space for interior designers to highlight their work and engage with potential clients. However, simply posting beautiful photos is great but to get the most out of the platform you can do so much more. In this blog we will look at the 5 key steps to grow your audience on Instagram: Posting Consistently (and no this doesn't have to be every day!) Optimising Your Profile and Posts with Keywords Engaging with others Providing

Running your own interior design business is an exciting yet challenging journey. You’re not just a designer; you’re also the CEO, marketer, and salesperson of your brand. While your talent transforms spaces, it’s strategic marketing that ensures your business thrives. So how do you market your interior design business? In this guide, we'll explore how to market your interior design business - first by understanding who you want to design for, what makes you special and then