If you’re an interior designer wondering whether lead magnets are actually worth it , here’s the tea: they’re not just worth it—they’re one of the easiest ways to get warm, local, ready-to-hire humans into your world without chasing likes or praying your Reel goes viral. First of all - what is a lead magnet? A lead magnet is a high-value freebie - like a guide, checklist, quiz, or template -that you give in exchange for someone’s email address. It’s designed to attract the ri

Your website is your digital home - except unlike your actual home, you can’t shove the mess into a laundry basket before guests arrive. Visitors see everything the second they walk through the virtual door. Here are 7 things NOT to do.

If you’re a solo interior designer, you already know your work is about far more than pretty spaces. You’re guiding clients through an...

Here's some great news: there is actually   only one social media platform you really have to be on  - all the others are "nice to...

Look, I get it — you’re busy creating drop-dead gorgeous spaces, not cramming for a Harvard MBA. So don’t worry, you’ve got me. Here I...

Struggling to attract the right interior design clients? This blog breaks down why defining your ideal client—also known as a customer avatar is the secret to more aligned projects, higher-value enquiries, and simpler marketing. Learn how to identify your dream client, what details really matter, and how to apply this clarity across your all your marketing touch points. If you're an interior designer ready to stop marketing to “everyone” and start attracting the right peopl

In the fast-paced world of interior design, Instagram has become a powerful platform for showcasing your creativity, attracting clients,...

Running your own interior design business is an exciting yet challenging journey. You’re not just a designer; you’re also the CEO,...